On May 26, the third China Arts and Crafts Fair opened, a top event of the arts and crafts industry, a traditional culture shared by the whole people "feast", a wind vane with the beauty of the beautiful life presented to the world.
On May 29, the expo came to an end, and the nearly 50,000 square meters of noisy venues returned to silence.
The surging sound of China's arts and crafts industry is destined to reverberate for a long time
4 days, more than 1,800 exhibitors, more than 100,000 exhibits, more than 20,000 master artisans, more than 3,000 innovative articles... This is a huge national assembly of the arts and crafts industry, but also the implementation of the central decision-making and deployment of the China Light Industry Federation, to promote the traditional culture from revitalization and development to a grand march of high-quality innovation.
One small step at a time, three big steps at a time
111.png
Four days is not a long time, but the third China Arts and Crafts Expo is enough to leave a glimpse of the development of China's arts and crafts industry.
The number of on-site visitors exceeded 50,000, the number of live viewers of the opening and closing ceremonies exceeded 710,000, and the number of online cloud visitors nearly 30,000. "Both in the industry and in society, there is more and more attention." This is the general feeling of the exhibitors for three consecutive years.
Five years, three years, heroic.
In the "first show" in 2019, 36,000 square meters of exhibition area, 1,200 exhibitors, and more than 60,000 excellent works of arts and crafts competed on the same stage, striking.
In 2022, although the epidemic has disturbed, the exhibition area has continued to expand, and the number of exhibitors has increased to 2,000.
In 2023, the exhibition area and the number of visitors have made new breakthroughs. 1 main forum and 3 sub-forums, focusing on industry hot spots and sharing peak wisdom; Master live interview, invite famous teachers, pass on the beauty of industrial beauty; Non-body inspection activities, display traditional skills, science industry culture, continuous drama, wonderful.
Time verifies influence, one small step, three big steps.
From the first 18 square meters, the second 36 square meters, to the current 160 square meters, the Chinese arts and crafts master CAI Zerong, who has followed the expo for three years, has quite a say in the changes of the exhibition. In his view, the China Arts and Crafts Fair set height, breadth, depth, temperature as a whole, there are innovations every year, each session has changed, has become all over the country, the national arts and crafts workers technical exchange, the collision of ideas on the big stage, which also makes arts and crafts practitioners full of hope for the future.
For three consecutive exhibitions, Shanghai Arts and Crafts Co., Ltd. is a distinctive "star" in the exhibition hall, occupying a large exhibition area of six booths, Shanghai style special clothing, exhibits are carefully selected. Zhou Jinxiang, deputy secretary of the Party Committee and chairman of the trade union of Shanghai Arts and Crafts Co., LTD., told reporters that before the annual exhibition, the company must organize the national and municipal master craftsmen of its units to carry out the primary election of the works of the units to participate in the exhibition, and the works after the primary election should be checked by the head office to be finally presented on the exhibition booth. The rigorous selection of exhibits and the careful organization and preparation are enough to show that Shanghai Industrial Beauty attaches great importance to the expo. Zhou Jinxiang also admitted that the expo has played a leading role in the development of the entire industry, and has enhanced the creative enthusiasm of technicians and craftsmen.
...
Both inside and outside the industry, in the eyes of many people, the expo allows the country and even the world to see a more prosperous and confident Chinese arts and crafts industry.
Everything is moving forward toward the goal of "three platforms" determined at the beginning of the expo: strive to build a great stage for arts and crafts to learn from each other and make progress together; Set up a grand platform for master craftsmen to develop, industrial and cultural power; Set up a Chinese arts and crafts sound broadcast in China, famous in the world of bright bright booth.
High-quality innovation is on the horizon
Into the new era, the central government proposed the major decision of "revitalizing the traditional craft industry", and the arts and crafts industry ushered in the spring of great development and prosperity. According to incomplete statistics, at present, the annual income of the national arts and crafts industry is 3 trillion yuan, and the whole industry chain has more than 13 million employees, making positive contributions to economic and social development and cultural power.
Everything is spring in the east wind. From the Master Craftsmen Intangible Heritage Exhibition to the China Arts and Crafts Industry Cluster Development Conference, from the Baihebei Arts and Crafts Design Innovation Conference to the Arts and Crafts cultural Innovation Competition, this Expo from the exhibition planning to the same period of activity planning, are releasing a signal - where should the industry's high-quality innovation go? We must adhere to the ingenuity, strengthen the production area, prosper one side, and serve the people's livelihood.
In the "Sui Iron Art" exhibition area in Jilin, the reporter was attracted by an old man who quietly insisted on creating in the crowd, allowing tourists to come and go, he was immersed in his own art world, pliers, hammers and other tools in the thin iron sheet meandering, circling around, an instant a plain iron sheet, was given a new life.
In the Guangxi exhibition group Liuzhou second Vocational and Technical College booth, Master Chen Meijuan told reporters that "two vocational schools" through the development of "skills master studio", the Dong culture into teaching, through the mining of traditional crafts, combined with modern educational technology, professional technical skills inheritance and innovation, pair to help Guangxi Baiyun Township Baojiang village, Dawan Village and other villages, the establishment of "embroidery cooperative", Through training, cultivate a group of culture, understand technology, can start a business, will operate the "embroider Niang" and "embroider".
Many exhibitors are also rethinking the era positioning of the arts and crafts industry, the spiritual value and cultural significance in the process of promoting the transformation of "Made in China" to "created in China", and the special significance of promoting the revitalization of rural industries and cultural inheritance and innovation driven by industrial development.
Cultivating industrial clusters and developing special producing areas is an important model for the development of China's arts and crafts industry. This expo also attracted 50 special regional pavilions to participate. Over the years, in order to promote the agglomeration and development of industrial and beauty industries, the China Light Industry Federation has optimized the layout and highlighted the characteristics. In 16 provinces and autonomous regions across the country, 67 industrial clusters and characteristic regions have been cultivated, and an industrial cluster system with distinctive characteristics, different styles and complementary advantages is taking shape. These practical and effective work has become a powerful measure to promote the prosperity and development of China's traditional craft industry.
And a better life in both directions
At the event, every visitor can deeply feel the "two-way rush" of high-quality innovation in China's arts and crafts industry and the needs of the people for a better life, and they are full of passion.
A hundred years of copper art family Zhu Bingren master booth, "let the copper home" poster is particularly eye-catching, they developed copper gua stroke board, size, size, design, weight, ergonomic, IP from the Palace Museum collection "Bat curling peach", practicality and artistry have been a perfect integration; Henan Ru porcelain silver plated rabbit brooch, not waiting for the end of the exhibition was snapped up; Copper tire wire enamel tissue box, make cloisonne more practical value; The combination of traditional lacquer and handsome ski helmets broadens the consumer base...
At the expo, almost every exhibitor put the industrial works combining traditional crafts and daily necessities in the "C position". These works not only have high aesthetic value, but also have strong practicability. Through the collision of tradition and modernity, they realize the creative transformation from art to consumer goods, and also live "poetry and distance" to meet people's yearning and expectation for a better life.
Arts and crafts originate from life, beautify life, and play an important role in the prosperity of people's livelihood. Industrial beauty practitioners have always shouldered the mission of meeting the needs of the people for a better life.
At present, China has 474 masters of Chinese arts and crafts, more than 6,000 provincial and municipal masters, nearly 900 national industrial and beauty non-genetic bearers, and nearly 30,000 provincial and municipal industrial and beauty non-genetic bearers. In recent years, the China Light Industry Federation has organized 100 masters, popular science industrial beauty culture, online and offline lectures more than 5,500 hours, benefiting more than 100,000 people. Master craftsmen work tirelessly, strive for excellence, and lead the majority of practitioners to create beautiful works and contribute to a better life with the spirit of pursuing excellence.
At the 2023 China Arts and Crafts Industry Cluster Development Conference and the Third China Industrial Beauty Industry Development Summit Forum held at the same time of this expo, President Zhang Chonghe also suggested that "Arts and crafts should serve the contemporary era, keep pace with The Times, and play a greater role in meeting consumer demand and thriving people's lives." It is necessary to increase the variety, expand the use, improve the function, and improve the quality, so as to meet the diversified practical needs of the people with rich, high-quality and easy-to-use industrial products. It is necessary to strengthen design creativity and expand innovation space to advance with The Times and meet the people's personalized fashion needs. It is necessary to increase the beauty of products, provide a higher level of beauty enjoyment, and meet the increasing artistic needs of the people with beautiful shape and exquisite workmanship. It is necessary to widely spread the culture of industrial beauty, enhance the public's awareness of industrial beauty, and meet the growing cultural needs of the people with profound cultural connotations of craftsmanship."
More to look forward to "next time"
Have not yet left the field, but already looking forward to the next Jinling together.
The first time exhibitors, fully appreciate the hot expo. Pu Bu Tsering, master of arts and crafts in the Tibet Autonomous Region, said that he came to the exhibition with a learning attitude, not only his works were recognized by consumers, but also learned a lot from the sculpture and painting masters in the surrounding booth, and looked forward to meeting next year.
Yang Shuyun, master of arts and crafts in Shanxi Province, also said that he was recommended by friends in the industry to participate in the exhibition, to see the master gathered together, the boutique collection, deeply felt the dedicated craftsman spirit, and hope to have more harvest in the exhibition next year.
The second and third consecutive two years of Chinese arts and crafts master Zhang Xiaoghong repeatedly told reporters that the exhibition is like his "mother's home", everyone in this place to communicate with each other, learn from each other, the highest level of the industry presented on this high-quality platform, "the exhibition boosted the confidence of the industry, let us believe that the future prospects are broad."
Although the third China Arts and Crafts Fair has come to an end, under the guidance of the fair, the traditional craft industry is accelerating innovation and development and integrating into modern life, providing new practices, new ideas and new exploration for high-quality innovation in the industry.
Starting from Nanjing, on the journey of the great rejuvenation of the Chinese nation, the arts and crafts industry is marching forward. Let's look forward to a beautiful life.
